customer journey as painless as possible ,” he explains .
In particular , Cashco is employing analytics and artificial intelligence ( AI ) to both empower the front end of its business and augment its back-end decision making . “ We use AI for our loan decisioning , which we ’ re constantly tuning to make more efficient , and twinning with our analytics to create a higher loan completion and closing rate ,” says Wilson . Cashco has also made the decision to build its AI in-house . “ Our CEO has the entrepreneurial spirit ,” Wilson explains . “ With that comes quick change ; this way we don ’ t have to wait to make alterations the way we would if you bought something off the shelf . We acknowledge that there ’ s a cost to doing things in-house , but it allows us to be much more agile .”
AI also plays a critical role in Cashco ’ s latest project : applying decision making to the loan recovery process . “ We ’ re working with another company to bring AI into our recovery and collections department ,” says Wilson . “ If clients are unable to make a payment , there ’ s a reason for that . AI can help us understand not only how to best communicate with people , but how
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