Nubank is a familiar name in the fintech world – the São Paulo-based digital bank is Latin America ’ s biggest fintech and has more than 15 millions users . But , there ’ s more to São Paulo than banks . Findexable note ’ s the city ’ s rich fintech ecosystem , which encompasses lending , SME finance , mobile banking and payments , and a burgeoning crypto scene . São Paulo also hosts a number of accelerator programmes and incubators , such as Startup Farm and Village Capital and Partners . More recently , a welcoming environment has been fostered for tech-focused financial services companies with several measures including agreement of new rules for online lenders by Banco do Brasil .