with data scientists , data warehouse engineers and business analysts , in order to start tackling product and marketing analytics .”
The company found that during a period of large growth , product and marketing are obvious areas that could benefit from data science , and so Dr Papakonstantinou and his team looked at ways of optimising conversion for its products and increasing the marketing return on investment ( ROI ). From there the team focused on other areas beyond underwriting , like customer relationship management ( CRM ) and collections – and then also transformed every process within underwriting , like pricing and affordability , the process of estimating how much customers can afford to repay each month .
Having a clear data strategy is crucial for an organisation as data hungry as Monedo . “ We ’ re constantly looking for new data , but also for new ways to leverage , to a greater extent , the data we already have in our possession , while at the same time building a framework for data governance . As you grow from a startup and you
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