Emanuele Blanco , Chief Technology Officer at Moneyfarm , discusses the company ’ s journey , technology trends in the industry and the impact of COVID-19
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S tarting its journey in Italy in 2011 as an investment business , Moneyfarm was created to help people make better decisions with their money . “ I officially joined Moneyfarm three years ago ,” says Emanuele Blanco , Chief Technology Officer at the business “ At Moneyfarm we really think about our customers and their needs . In the early days we just provided investment advice , but now we really want to become a partner for our customers and a solution for managing wealth . Our goal is to really help our customers manage their wealth through every phase of their lives . I believe that what makes us different from our competitors is the human element of our operations . For us , our investment advisors are a key part of Moneyfarm – of course we have a site in which you can manage your investments online – but our human workforce provides a different level of support to our customers . So , I think what really differentiates us from our competitors is the human touch that we put in managing our customer and the level of expertise we provide to ensure that we are