MONEYFARM
198
“ At Moneyfarm we really think about our customers and their needs ”
— Emanuele Blanco , Chief Technology Officer , Moneyfarm fulfilling our mission to educate people on how to better manage their wealth .”
Over the past 10 years as the world has become driven by digital innovation , Blanco highlights that “ technology has started to play a more important role in areas that were not really seen as too much of a focus before , such as user experience or mobile buyers which are definitely more prominent now . I would say that definitely over the past 10 years I ’ ve seen lots of companies go mobile first , as while people may still use a computer nine to five at work , the majority of the population own a smartphone and in their free time will use their phones or tablets instead of a computer . Back in 2010 it was really web focused , but now it ’ s mobile , which is one of the biggest changes that I ’ ve seen . For this reason , we ’ re really focusing our efforts on creating a mobile-first experience that our customers can use .” From a process standpoint Blanco has seen Moneyfarm evolve alongside the industry to have “ the ability to implement continuous delivery of products , making sure that we can gather and track changes , as well as experiment for our
JULY 2020