MONEYFARM
200 wealth in a hassle free method . So we run a lot of experiments , we have proof of concepts and we make sure that we keep an eye on trends and technologies to pick up the ones that are right for us and have widespread adoption within the company .”
Currently , Moneyfarm has some applications of machine learning , which Blanco says the company uses to predict customer behaviour . We have built our predictive model to understand what kind of customers are more likely to invest money with us and we integrate this with our CRM system . This is something that we launched very recently and results are promising so far . In addition to machine learning we are also doing a lot with our data . We have around 40,000 active customers which are invested in our platform and we use our data warehousing to make sure that our customer advisors have access to the relevant data in their dashboard so there is quite a lot of investment from that perspective . Though we are not doing much with artificial intelligence
JULY 2020