DNB
Aidan Millar , Chief Data and Analytics Officer at DNB , discusses the bank ’ s three-year journey to a data driven culture
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NB is Norway ’ s leading financial services provider with a market capitalisation of NOK 258 billion at year-end 2019 ; it is not just leading in regard to size , but also with its progressive data driven digital transformation program . In a Finalta benchmark analysis of the international banking sector , DNB was ranked number one in the world based on the efficiency of its branch network . Over the last 15 years , DNB has gone from having 550 branch offices to 57 . The mobile bank has gone from a hundred thousand visits a year in 2010 , to almost a million daily customer interactions in 2019 . The success of the channel shift is remarkable .
Digitalisation is continuing to fuel an explosive growth in data , bringing new challenges and opportunities . For DNB the imperative is , and will always be , to stay relevant to customers in their daily digital lives . DNB recognised early on that it is important to capitalise and store data in a safe and secure manner . DNB ’ s ability to protect and extract insight from data not only has the potential to create better and more relevant customer experiences ,
JULY 2020