DNB
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“ Customers are talking to us every second on our digital channels – we just need to listen ”
— Aidan Millar , Chief Data and Analytics Officer , DNB
but also to form the basis for new data driven business models . This is the new reality for digital businesses .
In a previous article back in early 2019 , we talked with Aidan Millar , the newly appointed Chief Data and Analytics Officer . “ Our customers are talking to us every second of the day on digital channels and must have the ability to listen and respond effectively to their needs ,” he told us at the time .. This is the challenge of digitalisation that he believes is too often overlooked . “ Everyone talks about going digital , but if you ’ re not capitalising on data streams that are generated through your digital channels , then you ’ re going digital without listening .” Millar explained that his role as the CDAO is to leverage digital interaction data to reconnect and stay relevant to our customers on digital channels . We reconnected with Millar to see how far DNB have come on their three-year data transformation journey and to share any lessons learned on the way .
After two years , Millar remains highly energised in his role as the Chief Data & Analytics Officer ( CDAO ). “ It has been hard work , but a lot of fun , DNB
JULY 2020