FinTech Magazine July 2020 | Page 47

Think Differently about Data-Driven Transformation

Whether you are a bank , insurer or an emerging fintech , you have recognised the need and value of having a data-driven operating model . Your customers expect all their interactions with you to be joined up , relevant and hyper-personalised across every digital touchpoint . And it goes without saying that you need to accomplish this in an ethical and legally compliant way . Undertaking the transformation to reach your digital utopia or ‘ North Star ’ is a journey that most enterprises have started but few have completed .
Here in our newly published whitepaper Think Differently about Data Driven Transformation , we introduce you to a model we have developed which has identified the five stages to digital maturity . This model is inspired and informed by the transformation journeys of many of the world ’ s largest retail banks and insurers who are Celebrus clients generating millions of dollars annually in incremental profit . You can use it to help benchmark where you are on your journey and discover what still needs to be done to navigate to a fully automated , insights-driven , experience for all your customers across every channel .
If you prefer to hear direct from a real world client then join us for a webcast this month where Aidan Millar , CDAO for DNB , a Celebrus client will share some awesome personal insights into the data-driven transformation journey he has envisioned and led at DNB Bank :
Register
here to attend
Bill Bruno @ D4T4
About Celebrus : Celebrus is the leading instant data capture and customer profiling solution from D4t4 Solutions , and it provides the most complete view of your digital customer in the industry today without any JavaScript tagging needed .
It has four core competences : ✓ behavioural data capture
✓ creation of detailed customer profiles augmented with your other 1st party solutions
✓ millisecond data connections to best-ofbreed enterprise systems
✓ enterprise grade security and control features to ensure 100 % compliance
Celebrus is trusted by DNB , Norway ’ s largest bank , and 60 + major financial services organisations around the globe .
Get in touch for an informal chat about your transformation ambitions with our team of friendly data experts :
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