Your customers are talking to you every second of the day via digital channels . Are you listening ?
The right way to connect to the digital customer through data
The way people bank and how banks provide services to customers has changed . Commercial banks need to evolve to bring customers value and a better customer experience .
Digital savvy financial institutions are demonstrating that growth is achievable by adapting their offerings to meet the customer demand , drive engagement and build trusted relationships .
DNB Bank is on a mission to reconnect with its customers through its mobile bank , which increased from 700,000 visits to 17 million visits per month in the last three years .
With the appointment of Aidan Millar as the bank ’ s Chief Data and Analytics Officer , DNB launched a three-year data strategy aimed at reconnecting with its customers . In year one the focus was on cultural transformation – requiring people to understand the data strategy , commit to its success and embed a data culture into the organisation .
Year two focused on the technology infrastructure and new tools and techniques . To better understand how data is being used , DNB opted for data governance and data catalog products on the Collibra platform . Finding the use cases that would
provide immediate business value was crucial to validating the company ’ s data strategy .
Year three will allow Aidan and his team to start having fun and see the fruits of their labour as the real added value for customers will be delivered and the customer insights will allow the much sought-after reconnection .
Listen to the conversation with Aidan and Steve Neat , VP in EMEA , to hear how DNB Bank is harnessing data to deliver business transformation and innovation .
“ I think data is central to everything we ’ re doing in DNB .”
- Aidan Millar , Chief Data & Analytics Officer , DNB Bank