“ Our analytics capabilities are focused on delivering the right product , at the right price , through the right channel , at the right time ”
— Aidan Millar , Chief Data and Analytics Officer , DNB
a new DNB mobile bank , a savings app Spare , DNB Puls a management tool for small and medium-sized enterprises and IPA Insight Platform for Analytics to support data driven actionable insights . All this advanced technology underpinned by data and analytics is taking digital customercentricity to the next level .
One area that has benefitted from such insights is the continued development of DNB ’ s online and mobile digital services . “ We ’ re looking at digital channel interaction data to assess customer journeys on our digital channels using a leading-edge real-time digital capture solution ,” Millar explains . “ We can assess whether our digital channels are aligned to customer preferences and continuously improve the digital experience .” The platforms can also be optimised to deliver highly tailored digital offerings to meet anticipated customer needs and wants , he says . “ Our analytics capabilities are focused on delivering the right product , at the right price , through the right channel , at the right time ,” says Millar .
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