ECOSYSTEM STRATEGY
“ Customer experience is a driving force behind insurance digital ecosystems ”
needs of any partner that the business can address .
Building an effective ecosystem strategy should start with several key areas of focus : how to create a better experience for customers through their interactions with the insurer and the wider ecosystem ; how to value and enhance the impact that the business takes on ; what makes the business stand out in the ecosystem ; and what are the specific
ECOSYSTEM STRATEGY
McKinsey states that insurers will be able to play multiple roles in a modern digital ecosystem , thus enabling them to reinvent their wider digital strategies . For example , the growth of automotive technology and a focus on automated vehicles by organisations like Tesla , Apple and Google offers considerable opportunity for auto insurers .
Here , says McKinsey , “ insurers already have a strong foundation [...] thanks to their current customer base , distribution power , and stick of personal data from auto insurance policies . To position themselves as true ecosystem players and to fend off moves by other stakeholders , insurers need to build capabilities in a number of areas including mobile
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