sensors , analytical tools , and customer interfaces .”
More broadly , both Accenture and McKinsey suggest that partnerships should play a crucial role in the establishing of ecosystems . These should cover a broad spectrum of technology and market partners , but all should bring value in terms of new opportunities in the market and scope to expand beyond traditional product and services models .
Customer experience , as with many industries , is a driving force behind insurance digital ecosystems . Just as in fintech and financial services all institutions are shifting the balance in their strategies so that they are geared towards customer interaction , so too should insurers approach any ecosystem with a view to greater ownership of the customer relationship .
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“ Digitisation is accelerating at pace , with new and innovative technologies , the greater use of data and a mobilefirst approach ”
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