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an attractive partner ; and only choose partners that support and align with the previous two points .
To avoid falling short in a rapidly evolving marketplace insurers must adopt an ecosystem approach that suits their overarching business ambitions as rapidly as possible . The nature of today ’ s competitive landscape means that those businesses that dare to attempt going alone , will be left by the wayside . In contrast , a strong , customer-centric ecosystem strategy that is broad enough to consider those products or innovations that lie outside traditional insurance boundaries is a foundation for the future . www . fintechmagazine . com