EAST WEST BANK
all about East West Bank ’ s digital mission
“ OUR GOAL FOR THE FUTURE IS TO BUILD ON TOP OF THE PLATFORM AND ADD MORE CURATED PRODUCTS ”
PARKER SHI EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER , EAST WEST BANK
footprint to serve the younger populations and changing lifestyles of customers .
“ We ' re evolving to meet customers ’ changing lifestyles and banking needs by providing them best-in-class user experiences , through both branch and digital touchpoints ,” explains Parker Shi , EWB ’ s Executive Vice President and Chief Operating Officer .
In short , strategic growth and digitisation to serve the underserved has been EWB ’ s North Star , so to speak – and we think you ’ ll agree that the bank has more than succeeded .
Using technology to build bridges and serve the community Shi and Rakesh Nambiar – Senior Managing Director and Chief Digital Officer – have been integral components of the bank ’ s
202 July 2022