EAST WEST BANK
“ OUR GOAL FOR THE FUTURE IS TO BUILD ON TOP OF THE PLATFORM AND ADD MORE CURATED PRODUCTS ”
PARKER SHI EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER , EAST WEST BANK
throughout the day . Nambiar – who focuses on realising “ the overall growth execution and the operations of the digital banking business ” – reports to Shi regularly keeping him abreast of identified issues and their solutions .
“ There are three main areas that I am focused on regularly : the first is to make sure that our customers have the best possible experience when they onboard and service their accounts digitally ; two is to expand our digital product sets to support our customers ’ ever-expanding needs and meet their financial goals ,” explains Nambiar . “ Third is to ensure that we can support the bank ' s digital transformation by leveraging our current platform across all its businesses .”
Founded to address underserved communities , EWB also serves as a cultural , as well as a financial , bridge to aid those new to the US or without English as their native language , such as international students , new immigrants and tourists . The bank uses technology to enable and simplify this , providing in-language digital services , a broader range of products to aid students and their families with fee savings , as well as cross-border payment capabilities . Another unique aspect to EWB ’ s service is the exclusive campaigns it initiates .