EAST WEST BANK
“ Earlier this year , we completed a Lunar New Year promotion ,” says Parker . “ Those customers who made new deposits via our digital platform and met the requirements could receive an East West Bank exclusive , limited-edition gift .
“ In prior years , those customers had to go to our branches to make their gift deposits for the Lunar New Year ; this year , many of our customers learned about the promotion by talking to our branch staff and , during the promotion , they actually chose to complete their deposits using our mobile app or online banking portal .”
In 2021 , EWB was recognised as the No . 1 Performing Bank in the $ 50 billion and above asset category in Bank Director ’ s 2021 Bank Performance Scorecard , cementing its position as one of the best managed banks in the U . S . and highlighting its dedication to serving the community .
Embarking on a digital banking journey based on innovative R & D Back in 2017 , EWB spotted the benefits both itself and the community it serves could reap from digitisation . “ We ’ d recognised the growing consumer trend of seeking
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