EAST WEST BANK
We Are | East West Bank
Without the strategic use of data to guide decision-making and progress , developing a fully functioning digital platform with fluid omnichannel capabilities would have been impossible .
“ We needed to make sure that the platform could grow and scale with the business . More importantly , we had to ensure that data was constantly being applied to tangible use cases ,” Nambiar continues .
“ To this end , we engineered the platform to always be collecting data . This was critical because , as we initially started to leverage data , it was largely to build a better transaction experience as a customer navigates through the platform . Over time , though , it proved that the data was valuable for risk and fraud related use cases .”
In terms of the changing regulatory landscape – both domestically and internationally – data is integral to the reporting structure for banks situated in multiple countries , with multiple languages