EAST WEST BANK
EWB ’ s digital banking system – so it ’ s going to be interesting to watch the evolution of this relationship in the future and the doors it will help open .
Projects on the horizon – expanding digital and physical banking footprint EWB ’ s digital banking transformation began back in 2017 , establishing it as a front-runner in ‘ going digital ’. In that time , it has created a well-structured and architected digital platform that can be easily expanded . But what exactly does the future hold ?
“ Our goal for the future is to build on top of the platform and add more curated products ,” says Parker . “ To some degree , we want to be a little bit like Costco : whereas it may not have everything in the world , like Walmarts tend to , every single thing in their stores is going to be curated by Costco – which will be something that customers are looking for in the future .
“ We want to be able to do the same and build a financial Costco for our customers on top of the digital platform .”
This plan has three dimensions to it : developing digital capabilities for consumer banking and wealth management ; simplifying business banking and the customer experience ; and expanding crossborder payment capabilities for companies and corporations .
“ We are continuing to use data to transform our customer experience , and we ' ll have many more exciting things to take to market in the near future ,” Nambiar concludes , reminding us that none of this would be possible without the strategic use of data .
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