him do that I wanted to try at home , which often involved me dismantling some form of electronics , like the Hi-Fi , much to the dismay of my family .
AS : When I was younger , I was obsessed with motorcycle racers including Valentino Rossi . To be honest , Rossi wasn ’ t just my childhood hero , as he ended up having a career that spanned more than two decades and retired only two years ago . He was supremely successful in his field . And he always did it with a smile on his face and having a good time . And there ’ s a lot of parallels that I draw on , as Rossi worked really hard but always with empathy and fun along the way , and he never took himself too seriously .
Q . INSURANCE GETS A BIT OF A BAD RAP . WHAT PROBLEMS DOES THE SECTOR STRUGGLE WITH ?
» AS : Insurance definitely has a bad rap and , in my view , it ’ s because many people aren ’ t aware of its value , so it ’ s perceived as a grudge purchase . Add to this that insurance is sometimes mandated and the resentment levels increase .
As consumers , far too often we ’ re forced into buying insurance that we view as expensive and inflexible – coupled with the fact that the process of buying insurance or talking to our provider when we want to , using our preferred channel , can be a frustrating experience .
At Genasys , we ’ ve always been about changing the way insurance is done , which means putting the end-customer first . Our approach is simple : we cut through the hype by simplifying technology and by making it clear that you don ’ t need a complex , costly and time-consuming digital
‘ transformation ’ journey . As a result of our approach , our clients are able to evolve their technology as we provide them with the ability to deliver fast while succeeding fast on the customer experience .
Q . CAN YOU DESCRIBE YOUR POINT OF DIFFERENCE IN 15 WORDS ?
» CO : At Genasys , we make insurance more accessible for everyone through simple , innovative , and open technology . The longer answer is that we ’ re on a mission to make insurance easier and more rewarding for insurers , MGAs , brokers , and their end-customers .
Q . WHO OR WHAT INSPIRES YOU IN INSURTECH / SAAS TODAY ?
» CO : Companies who want to use technology for the right reason – to effect positive change within society . But just as inspiring are the companies that are willing and ready to change because they know they can be , and want to be , better for their end-customers .
AS : For me , there ’ s a group of people that are absolutely determined to change insurance to make it accessible to all and to be of real value to policyholders . Their drive and resilience is inspiring . We ’ ve been through a massively noisy season of insurtech where anybody and everybody was launching a product . Cash was cheap and there was a plethora of people joining the sector . Now , many of these entrants have moved on or funding has dried up – they haven ’ t found the path to profitability . So , for me , the maturity of the insurtech market is inspiring as we ’ ve now gone through the trough of disillusionment and we ’ re now getting to this plateau of productivity .
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