FABFITFUN
FabFitFun ’ s explosive growth is thanks in no small part to its immense capacity , technological innovation and forward-thinking strategies in logistics
The rise of FabFitFun since its inception has been truly remarkable . In a relatively short period of time , the business has served millions of subscribing members .
For those unfamiliar with the company , FabFitFun is a shopping and lifestyle membership for women , with a core mission to deliver happiness and wellbeing to members through an ecosystem of products , content and community .
Its flagship product is the FabFitFun seasonal box , a fully-customisable selection of on-trend full-sized products from up-and-coming as well as established brands covering beauty , fashion , fitness , wellness , home and tech .
In addition to the box , subscribing members have access to exclusive shopping opportunities , not to mention a host of online content and a flourishing community .
“ Part of what makes us unique as a retailer is that we place very large orders for box items because we have so many subscribing members ,” explains Julian Van Erlach , SVP Global Supply Chain , Fulfilment and Logistics at FabFitFun .
“ Our symbiotic relationship with brands provides substantial exposure to our consumer membership base , who in turn get access to great products at deep value . Typically , it ’ s 6 to 8 product items in a box , plus , potentially , some samples .
112 July 2024