FinTech Magazine July 2024 | Page 117

FABFITFUN
As an e-commerce business , the pandemic did not adversely affect customer demand for FabFitFun the way it did in many other industries . The challenge was figuring out how to meet that demand while operating responsibly and in compliance with the various governmental mandates and directives .
Before the virus began to hit the US in a significant way , FabFitFun was ahead of the curve and ordered hundreds of thousands of units of personal protective equipment ( PPE ) for its facility and was one of the few such entities in the LA area to have masks and gloves in substantial quantities .
When COVID was in full swing and testing centres and other medical facilities began struggling to obtain sufficient supplies , FabFitFun was able to donate significant amounts of its supplies in an effort to help alleviate the situation .
FabFitFun also set about making its warehouse as safe as reasonably possible in an effort to prevent and contain spread of the virus among employees .
This included investing US $ 1m on bipolar air ionisation , an advanced system that shoots positive and negative ions in the air to kill viral and bacterial matter . Negative air pressure , laser temperature screening , single-serving food , toilet seat covers , and reorienting operations and lines to allow for social distancing were just some of the other measures introduced . Elsewhere , recognising that carriers would be focusing much more on the most profitable clients during this period , FabFitFun opted diversify its carrier network .
“ Basically , we implemented whatever technological , scientific and business
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