carrier to the next or one lane to the next to optimise our volume density or order profile , we have the ability to do that ,” says Nathan .
“ It ’ s not simply a case of one carrier serving one area and being locked into their service mode or cost profile .”
Further afield , FabFitFun is reaping the benefits of a strategic partnership with international cross-border delivery specialist Asendia , which is enabling access to the UK and Canadian markets at a cost-effective rate - providing exceptional service along the way .
Nathan continues : “ Combining that with our domestic network , which is eight carriers deep across the nation with up to three carriers servicing each region , we have the ability to zone induct regionally , taking our average zone based on our customer profile from about six-and-a-half to three-and-a-half .
“ So , the benefit of what we ’ re talking about from a cost profile standpoint is pretty significant .”
FabFitFun and its logistics team has also moved to burden the rate shop with the middle-mile cost-perpackage . This means that , during zone induction , middle-mile cost and time are being incorporated into the package calculation that determines which carrier is awarded each package .
Nathan goes on : “ That ’ s been very effective for us because , collectively , we can negotiate middle mile and last mile competitively with the same type of strategy by having multiple service providers in each lane .
126 July 2024