FinTech Magazine July 2024 | Page 150

GENPACT
AI enables Genpact to offer advanced analytics capabilities , providing clients with deep insights into their operations . Machine learning algorithms analyse vast amounts of data to identify patterns , trends , and anomalies that may not be visible through traditional analysis methods . These insights help businesses make informed decisions , predict market shifts , optimise supply chains , and tailor customer experiences to individual preferences .
“ We will see a significant increase in AI-driven chatbots and virtual assistants that can handle 24 / 7 service without the need for sleep or food ,” Shibu noted . Shibu continues , “ When you and I start making phone calls to our banks , airlines , or other institutions , it ’ s only a matter of time before we are speaking to human-like interfaces . This shift is going to completely transform our experience .”
Genpact leverages AI to enhance customer engagement and support . AI-driven chatbots and virtual assistants provide 24 / 7 customer service , addressing queries , resolving issues , and guiding users through various processes . These AI systems deliver personalised interactions that mimic human conversation , improving customer satisfaction and loyalty . Additionally , natural language processing ( NLP ) technologies help in understanding and interpreting customer feedback , allowing for continuous improvement in service delivery .
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