SUSTAINABLE BANKING
IMPACT OF CARBON PRICING
Hitachi Digital Services Pablo Orvananos and ekko ’ s Oli Cook discuss carbon pricing ’ s impact on helping consumers track the environmental cost of their purchases .
Pablo : “ While some consumers may be conscious of carbon pricing , there is likely a significant portion of the population that may not fully understand its implications or may not be aware of it at all .
“ Clear and transparent communication about the environmental impact of products and services , along with associated carbon pricing , can help raise awareness among consumers . It ’ s worth noting that banks typically do not play a direct role in carbon pricing ; however , they can indirectly influence consumer behaviour through financing decisions and investments in sustainable projects .”
Oli : “ Carbon footprint tracking is a great starting point , as empowering people to understand their impact is a valuable tool in turning the tide on climate change . It ’ s a bit like step counting – it encourages me to do more , just by looking at the numbers .
“ However , just looking at data isn ’ t sufficient in the broader context . We need to empower people to act , make it easier for them to make a positive impact , and utilise the data as a trigger for what we all want – making better choices and supporting those who are on the ground and making a difference .”
“ As an industry , we need to be bolder and move faster if we are to achieve our ambitions and deliver on what our customers are rightly expecting of us ”
OLI COOK CEO AND CO-FOUNDER , EKKO
172 July 2024