AVENUE BANK
“ We had plans to launch in 2020 , then Covid hit . We had to make hard decisions and adjust our plans multiple times over the following few years ”
NICOLAS PARFAIT CIO , AVENUE BANK
Despite the challenges posed by licensing uncertainties and evolving regulatory criteria , Avenue Bank remained resilient . Nicolas stresses the importance of interpretation and negotiation in navigating the ambiguous licensing process , emphasising the iterative nature of regulatory compliance . Through strategic decision-making and a steadfast commitment to product excellence , Avenue Bank successfully launched a product that met regulatory standards and addressed the needs of its target audience – the commercial leasing ecosystem .
“ Now , we find ourselves at the starting line , focused on building our brand presence and gaining market share ,” he concludes . “ Our aim is to become the go-to bank for any business in need of a bank guarantee . We strive to deliver a superior customer experience through continued automation and innovation .” 190 July 2024