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Anthony Noto CEO , SoFi

REVENUE : US $ 2.12BN FY2023 EMPLOYEES : 4,400 CEO : ANTHONY NOTO FOUNDED : 2011

San Francisco ’ s leading digital bank , SoFi harnesses technology to deliver a host of competitive financial offerings , from loans and credit options to investment services and mortgages . An online-only bank , SoFi achieved initial growth as an alumni-funded lending model , connecting students and recent graduates with investors and University alumni , before transitioning to a non-traditional underwriting model prioritising lending to responsible borrowers . With over 8 million members today , SoFi has cultivated a robust reward programme for its customers , offering complementary benefits . fintechmagazine . com 41