B4B PAYMENTS
Indeed , the scope at which B4B ’ s Payments ’ platform can be applied may seem complex , which , in turn , has the potential to ‘ put off ’ prospective partners . But this is a belief Lori Breitzke , Head of Channel Development at B4B can easily debunk .
“ That ’ s because onboarding and leveraging B4B ’ s platform is quite the opposite , it ’ s very simple ,” she says .
B4B has built a single global platform that is common across international territories , with a single global data processor and a single set of APIs . This allows customers to subscribe to one solution and one set of services to access tremendous capabilities in the background .
“ The simpler a platform looks on the surface , the greater complexity there is on the back end ,” says Lawlor . “ We present a solution to our partners that , therefore , effectively shields them from this complexity .”
Offering a seamless , easily accessible service enables B4B ’ s partners to better manage their own complexities , such as those companies offering services across borders and juggling varying regulations and payment methods .
To best manage the needs of its partners , B4B has focused on delivering a best-in-class embedded finance solution that is seamless and used by companies to make and receive payments in multiple currencies and , where possible , on local rails to keep costs down .
Being mindful of consumer protection regulations , B4B has kept its focus on
“ There are a lot of channels we cater to , it ’ s so important we tailor our offerings to these markets in the right way ”
LORI BREITZKE HEAD OF CHANNEL DEVELOPMENT – USA B4BPAYMENTS
corporate-funded cards , where funds can only be added by a company or organisation from a pre-funded account , as opposed to general-purpose reloadable cards which allow the cardholder to add additional funds .
“ By focusing on business cards and business loads , we don ’ t allow cash onto these cards , so it ’ s as low risk for our partners as it can get ,” Breitzke explains . “ Additionally , we add client protection tools to make sure our digital cards are as easy to use and low-risk as possible . For example , a client can restrict spending at certain merchant locations ( e . g . liquor stores and casinos ) and integrate corporate approval controls for the additional loading of funds .”
“ It ’ s so important to be compliant , particularly when you ’ re still a relatively new entrant on the market ,” she says . “ That ’ s because when you ’ re building out these partnerships , trust is the most important thing . It ’ s about proving we do the things we say we do to our partners and clients , and showing them clearly
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