DIGITAL BANKING and marketplaces have disrupted traditional linear value chains by creating multi-sided digital platforms that orchestrate entire ecosystems of suppliers and customers .
There are plenty of times when digital ecosystems can go wrong . Equitable value distribution amongst partners can present itself as a challenge . We just need to look at the latest clash between
TikTok and Universal Music regarding how much the app should pay artists .
It highlights that incumbents and new platform players can have significant teething issues when trying to find a balanced ecosystem model that works for all . Additionally , data security and privacy when sharing customers ’ banking information across different entities can also arise . fintechmagazine . com 75