02Plaid operates as the essential financial

PLAID

HQ: SAN FRANCISCO, CALIFORNIA CEO: ZACH PERRET FOUNDED: 2012

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The fabric of finance – Introducing the new Plaid brand data connectivity platform that enables fintech applications to securely connect with users’ bank accounts. Founded in 2012, the company provides APIs that facilitate secure access to financial data and support services like account linking and transaction verification. Plaid’ s integration technology has become fundamental infrastructure for numerous fintech startups and platforms, powering connections between financial institutions and applications. The company’ s significance was highlighted when Visa attempted to acquire it for US $ 5.3bn in 2021, though antitrust regulators blocked the deal. fintechmagazine. com 33