10

Splitit

SPLITIT

CEO: NANDAN SHETH FOUNDED: 2012

distinguishes itself through what it calls an“ Installments-as-a-Service” model that utilises a shopper’ s existing credit card limit. It does not issue new credit or require a separate application, making it a frictionless choice for highvalue transactions. This white-label approach allows merchants to keep their own branding at the forefront. By operating on existing global networks like Visa and Mastercard, Splitit has achieved success by providing a responsible, non-debt-inducing way for consumers to manage their cash flow. Nandan Sheth CEO Splitit

WATCH NOW

Splitit in-store installments

36 July 2026