into a unified data set that properly reflects the business. Once you can reconstruct those customer journeys, marketers can begin to understand how brand investment, media exposure and intermediary relationships influence downstream conversion outcomes.
For example, we work with one of the largest property insurers in the US. They invest heavily at the national brand level and have been very successful doing so. Historically, though, they struggled to connect that investment
“Every business – especially in financial services – is sitting on a mountain of gold. That gold is their data”
Stephen Williams CEO Marketing Evolution
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