on who we deal with , they may not know how we can help or what their pain points are in a particular area .”

On occasion , there might be nothing Kapronasia can do to help a particular client – “ they may have their own ideas on how to approach the market or they may not have an immediate need ” – but Kapron emphasises that every discussion can be beneficial . “ As a research institution , we ’ re trying to capture all the things that are happening in the market , so engaging them and understanding their strategies benefits all of us anyway , even if it doesn ’ t turn into a paying client .”

Its diligent research , at the forefront of industries in Asia , is what makes Kapronasia truly stand out . “ It ’ s that insight our clients rely on — not just for projects but for regular updates on what ’ s happening in the market ,” affirms Kapron . “ Through our website , social channels and many of the free reports we publish , we try to bring new viewpoints on the news that ’ s out there . We ’ re certainly not a news organisation but we try to analyse the trends and help people understand what ’ s happening behind the scenes .”

Zennon Kapron Director , Kapronasia

From global businesses looking to accelerate its footprint into the region , to a local fintech keen to expand , Kapronasia can remove some of the risk and enable clients to scale and grow in what is a mammoth , challenging , and in some cases relatively untapped market . Through insights provided by the consultancy , businesses can look to make smarter decisions and optimise how they drive revenue and profitability within the region .

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