A FULLY DIGITALIZED EXPERIENCE
ALTERNA
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“I ’ VE ALWAYS BEEN LOOKING AT TECHNOLOGY AND THE EVOLUTION OF BANKING ON A UNIVERSAL AND GLOBAL SCALE ”
— Rob Paterson , CEO , Alterna Savings and Alterna Bank years , we ’ ve shown we can reach every province . Canadians really resonate with our unique digital banking experience and our philosophy of being the ‘ good in banking ’. We ’ re very much focused on trying to help Canadians reach their home ownership and retirement needs , and doing it with a social conscience ,” he adds .
The bank ’ s ethos has been omnipresent through its digital journey , with Alterna leveraging the latest technology to create the best possible experience for the customers and communities it serves . “ We wanted to see if we could take our cooperative background , modernize and transform it into the digital banking world .” Rather than tempting new customers in with teaser rates and gimmicks , Paterson is keen to highlight that Alterna maintains high rates on deposits and low rates on lending .
A FULLY DIGITALIZED EXPERIENCE
A key achievement for Alterna has been delivering the first ever fully end-to-end digital mortgage in Canada . Paterson argues this didn ’ t happen in spite of Alterna ’ s relatively small size , but because of it . “ As a unique small
JUNE 2019