research can be overwhelming , particularly as it must be interpreted and used to a customer ’ s advantage .

The role of AI and algorithmpowered analytic systems has been pivotal in making sure that quality , data-driven decisions can be made . “ Acumentis uses something called an ‘ automatic valuation machine ’ ( AVM ). It ’ s not quite AI ; it ’ s more like machine learning ,” clarifies Ulrick . “ So you type in an address and it processes some associated data . It then informs you what that property might be worth right now . It ’ s not perfect , but it gets a lot of the things spot on .” Ulrick opines that the further automation of these labour-intensive tasks will form the core focus of the real estate industry moving forward , particularly regarding valuation services . Software similar to facial recognition technology is being trialled on photographs of properties in order to determine if the quality , condition and value of a property can be estimated by a machine programmed to notice key features .

However , whilst maintaining a visionary approach is important when

EXECUTIVE PROFILE :

Title : Chief Information Officer Company : Acumentis Industry : Property Valuation Location : Sydney , New South Wales

Craig possesses a wealth of IT experience and has held CIO roles in a range of industries including health care ( medical devices ) and financial services , giving him extensive knowledge in driving innovation for large organisations . Following major acquisitions in 2017 and 2018 , there was a need to digitally transform the operations of the business . Craig was tasked with this alongside streamlining core platforms .

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