FinTech Magazine June 2020 | Page 153

“ Acumentis is one core platform ; one core brand ”

Craig Ulrick , Chief Information Officer ,
Acumentis
considering the application of new technology , it is equally important to leverage the services of key suppliers and partners . However , more than simply delivering a great service or project , Ulrick emphasises that the company ’ s ideal partner would want to actively understand the real estate sector and want to join in the mission to improve it . Software solutions developer CALUMO is a powerful intelligence platform which Acumentis uses to run its budgeting and forecasting . Enabling the company to collate information across multiple platforms , Ulrick enthuses that CALUMO provides a fantastic tool for business automation . “ We used it recently to replace a largely spreadsheet driven process of commissions . It ’ s allowed us to streamline our data and just focus on making informed decisions with it .” Equally vital is the digital marketing agency Orange Digital , Ulrick says . “ Orange partnered with us to align our people and our brand , assisting us to shape our ongoing culture program and allowing us to bring a combination of minds into our strategy and people engagement .” With a passion for culture and brand , the Brisbane-based company is also an expert in web design , development , apps , videos and search engine optimisation . Its services during Acumentis ’ rebrand have been significant and transformative .
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