PPI BENEFITS INC .

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EXECUTIVE PROFILE :

Title : President Location : Toronto , Canada

Ed Hofstede is President of PPI Benefits and its fast-growing administration division , CustomCare , where he has embraced technology to build one of Canada ’ s leading Third Party Administrators ( TPA ’ s ). As a prolific idea generator , Ed has reshaped companies through focus on a differentiated customer experience , team building , and revenue growth . Ed believes that people perform their best when they enjoy being at work so he tries to keep things light and even serious meetings are rarely concluded without a few rounds of laughter . His formula for business is :

( Innovation + Execution ) X Caring = Success

Ed is a passionate , vibrant speaker and an active advocate for workplace and youth mental health initiatives . When not working , you will likely find Ed with family , golfing , exercising , or playing guitar .

Vice President ( VP ) of Marketing at PPI Advisory , the VP of PPI Benefits and finally President in 2016 . Inthida Ngeth , VP of Operations , on the other hand , came up via a slightly less linear path . “ I don ’ t have much background in employee benefits or insurance per se ,” she explains . “ My background is in technology , consulting and telecoms ; I worked in different roles across various industries before focusing on technology transformation .” Ngeth states that PPI ’ s open attitude towards digital innovation and its desire to JUNE 2020