PPI Automation & AI
patterns to determine decision-making , predict and inform risk assessments is PPI ’ s objective . However , far from being purely utilitarian , Hofstede emphasises that a technological approach is crucial to business continuity with a new generation of people with different expectations . “ PPI is starting to use AI in the customer service realm and there ’ s an opportunity to use it for some of our narrower product deliveries . Our wonderful people have always been an important part of PPI Benefits ’ value proposition , but we also know that there are a growing number of millennial clients coming through , and sometimes they may also value interacting with a chatbot , so we need that capability too .”
Despite a strong tech underpinning to its operations , PPI Benefits ensures that the human touch is never lost at the customer service level . The company is also careful to ensure that its staff can wield the digital tools they are equipped with securely . Indeed , cybersecurity is a top priority of both clients and the modern , digitalised insurance sector .
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PPI Automation & AI
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