what motivates them and what makes them perform . Personally , I feel like I learned more playing sports than I ever did in the business world , and I bring almost a sports psychology mentality into 11 : FS that has allowed us to build such a strong company and vision .”

That vision sets out that the industry continues to repeat the mistake of digitising analogue products and creating experiences that aren ’ t fit for the digital age . It is , says 11 : FS , shying away from building truly digital native propositions . “ Some areas of the industry are just decades out of date ,” Brear concedes . “ The interesting thing is that many of the big incumbent financial services players are at a pretty significant risk of being left behind in terms of their underlying technology and operational capabilities . For many of those types of organisations , digital has been implemented at a veneer level more than anything .”

Brear is keen to affirm the positive notion of this vision : “ It ’ s not an indictment ,” he states . “ It ’ s more of an aspiration . Things can be done better , and they should be done better . The COVID-19 pandemic is a good

EXECUTIVE PROFILE :

Title : Group CEO Industry : Financial Services Location : London

I ’ m the Group CEO at 11 : FS who are focussed on changing the fabric of financial services .

Before 11 : FS I took on a variety of different roles around the financial services industry working client side , product heavy , working with customers and delivering in a corporate environment . I ’ ve worn my fair share of suits and shiny shoes and witnessed companies spend billions and billions of pounds and not really achieve much . Suffice to say it was super frustrating .

37 www . fintechmagazine . com