TECHNOLOGY
SAVVI Financial ’ s Gina Mourtzinou and Liz Murphy discuss why customer-centrism is critical to the successful delivery of financial services
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Customer-centricity in the financial services sector is nothing new , but what has changed are the expectations that follow . As technological innovations continue to augment the customer experience across many sectors , such as the fast-paced convenience of ecommerce , finance is no different ; it must cater for clients who are more confident , more informed and better connected than ever before . Having the digital tools available to meet these expectations is one piece of the puzzle , but , in many ways , the easiest . True disruption of the financial services market depends on combining technology with a first-rate leadership philosophy that puts true customer-centricity at the heart of everything a company does .
SAVVI Financial ( SAVVI ) is a tech-enabled finance platform that is just seven years old , but has a seasoned leadership team that each has 20 + years of industry-leading expertise . Based in Massachusetts , US , the company ’ s leadership team comprises an all-star cast of data scientists , mathematicians , engineers and more .
JUNE 2020