ALLISON HUMPHRIES VICE PRESIDENT STRATEGY ( AMERICAS ), APPNOVATION customer satisfaction , increased customer retention , and will open the door for more personalised up-sell and cross-sell opportunities .”
Furthermore , utilising customer insights won ’ t stymie a business ’ creativity or be the proverbial ‘ tail wagging the dog .’ On the contrary , bringing disparate data streams together will create a more complete and actionable profile from which FSIs can work . “ With customer insight comes a much greater opportunity for innovative thinking and experimentation ,” concludes Humphries . “ To facilitate experimentation is an imperative foundation for any customercentric FSI experience .”
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