TECHNOLOGY
O nce upon a time , a fintech company reaching unicorn status was a fairly rare , once-every-few-weeks occurrence . However , today ’ s marketplace offers fertile ground for ambitious start-ups , with investors recognising the importance of fintech and its potential in the global financial realm .
While pockets are deep ( the latest mega rounds prove that ) there is a huge amount of discernment among investors . Only a fraction of the number of freshly launched fintechs in 2021 , for example , found themselves rolling in new capital .
It takes a certain type of company to attract the big bucks . They must be disruptive , addressing a marketplace gap , and be technically ready to collaborate with the digital ecosystem as they scale .
Pitching the correct concept to the marketplace Every journey starts with a single step , but with truly innovative fintechs , success can often be attributed to the pitch they present to potential investors .
Ewan White , Account Director at Grayling and fintech communications specialist , explains , “ Strong storytelling is so important when it comes to fintechs who are looking to go on that journey from early stage to becoming a unicorn . All of the success stories in the fintech space have a recognisable brand , a clear identity and a powerful message that they are trying to get across .”
White says the funding environment is so competitive that founders must work hard early on to clearly define what their company is and what it stands for . This will not only help engage investors and