TECHNOLOGY
values - Working @ Pleo
communicate an investable proposition , but it is also key to driving customer acquisition and business growth .
“ This complex landscape means that it is more important than ever to be able to stand out from the crowd and be able to tell a story about your company and how it benefits not only the fintech ecosystem but the world at large . Success in fintech is built around a number of things , whether that ’ s an innovative product or a talented team , but the ability to tell the story is often something that gets less focus and yet is key to achieving scale .”
Have a consistent message for your product Fintech executives that have complete faith in the product they are selling , are far more likely to be successful in the investment space . If a company does not have a clear strategy and keeps changing tack , it will put off potential investors .
“ WHEN YOU ’ RE SCALING AT A UNICORN PACE , THERE ’ S A REAL PRESSURE TO ENSURE YOU ’ RE HIRING THE RIGHT PEOPLE IN STEP WITH THE COMPANY ’ S GROWTH ”