The BaaS market position The financial services marketplace for consumers has transformed significantly over the past few months . One major disruptive element is BaaS , which provides customers with the opportunity to obtain good quality financial services via channels and brands that they trust .
Angus Ross , Chief Revenue Officer , Banking as a Service ,
Finastra , explains : “ Banking as a Service ( BaaS ) has become one of the most important strategic agenda items for chief executives across numerous industries – including banking , retail , construction and healthcare . BaaS enables any business to develop new and exciting propositions with relevant financial services embedded into the customer experience .
“ Overall , it ’ s expected to reach a value of $ 7tn by 2030 . Those that act fast and secure priority customer context will experience the greatest upside . Those that wait may very well be left outside looking in .”