mechanism among businesses .” These insights underline the anticipated stabilisation and growth in the B2B BNPL segment , reflecting a shift towards more regulated and structured market conditions .
Sery , discussing the burgeoning BNPL sector , highlights its growing appeal , particularly among younger consumers who value the simplicity and convenience associated with digital transactions . “ BNPL ’ s popularity , especially among millennials and Gen Z , is tied to the seamless integration with e-commerce .”
He also addresses the evolution of BNPL platforms into “ super apps ” that are becoming the starting point for consumer shopping experiences . “ These super apps not only connect merchants with new customers but also enable personalised interactions based on established purchasing habits .” This shift is creating significant opportunities for retailers to enhance customer engagement and retention .
Sery also emphasises the potential for traditional financial institutions to compete within the BNPL space effectively . “ Banks are ideally positioned to meet the demands of digital-first consumers by adapting their offerings . By incorporating BNPL features into mobile banking applications , essentially creating a ‘ super wallet ,’ banks can leverage their established relationships and expertise .”
Sery predicts that this integration will not only streamline the payment process but also increase conversion
102 June 2024