FinTech Magazine June 2024 | Page 104

RETAIL PAYMENTS
Hyett highlights the cost-effectiveness and operational efficiency of adopting NFC-enabled SoftPoS systems .
“ Retailers can increase efficiency and reduce costs without the need for additional investments in checkout infrastructure . This allows staff to concentrate on providing exceptional service rather than dealing with the logistical challenges of traditional checkouts ,” he adds , underscoring the strategic advantages for retail operations adopting these innovative solutions . The introduction of mobile POS systems is transforming interactions within stores : systems like Tap on Any Device technology allow any smartphone or tablet to act as a payment terminal , revolutionising customer service by facilitating transactions anywhere within the store or even outside it . This flexibility is crucial for enhancing customer experience and operational efficiency .
George Sinanis , COO of Viva . com , describes how mobile POS systems are revolutionising retail by converting any smartphone or tablet into a payment terminal . This innovation significantly enhances the flexibility and efficiency of retail transactions by enabling payments anywhere , directly at the point of customer interaction .
Sinanis highlights the impact of this technology : “ Mobile POS systems represent more than just an enhancement in payment convenience — they signify a major shift in commerce . With Tap on Any Device technology , any mobile device can seamlessly become
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