RETAIL PAYMENTS
“ Tap on Any Device isn ’ t just a new payment method ; it ’ s redefining retail interactions ”
GEORGE SINANIS CHIEF OPERATIONS OFFICER , VIVA . COM
loyalty efforts will likely focus on personalised incentives , sustainability through recycling rewards , and seamless experiences across all channels .”
Alan Holcroft , UK Country Manager at Cegid , emphasises the importance of aligning retail strategies with customer preferences . He states : “ Retailers must understand customer needs to tailor clienteling solutions effectively , using purchase histories to drive personalised engagement and boost sales .”
Holcroft also highlights the challenges of managing promotions within retail environments . “ Effective promotions draw customers , but POS systems must efficiently handle multiple discounts to prevent dissatisfaction and loss of sales ,” he explains , stressing the need for advanced POS technology to ensure operational efficiency and customer satisfaction .
Looking ahead , the digital wallet landscape is poised for significant growth and transformation . With advancements in technology and changing consumer preferences , digital wallets are set to revolutionise payment systems globally .
106 June 2024