FinTech Magazine June 2024 | Page 133

RAJEEV GUPTA

RAJEEV GUPTA

TITLE : CO-FOUNDER AND CPO COMPANY : COWBELL
Rajeev Gupta is the Co-founder and Chief Product Officer at Cowbell Cyber , where he drives product strategy and innovation in cybersecurity insurance . With a strong background in software engineering and product management , he has previously held leadership roles at companies like BAE Systems Applied Intelligence and CPO at Edifecs . profiles , thereby enhancing customer satisfaction and loyalty .” He highlights the growing trend of embedded insurance and the use of parametric models that simplify the claims process , making insurance more intuitive and integrated into everyday activities .
Combating digital challengers Adopting a proactive approach to digital transformation , investing in technological upgrades and fostering a culture of continuous innovation will help businesses keep pace with , or even outpace digital-first competitors .
Tim Hood , Hyland ’ s Vice President or EMEA and APAC , discusses how insurers can effectively combat modern digital challengers .
Hood emphasises the necessity of embracing a proactive approach to digital transformation , stating : “ Insurers are increasingly recognising the need to innovate , driven by customer expectations and the entry of techsavvy competitors .”
Hood advises , “ To keep pace with or outpace digital-first competitors , insurers must invest in technological upgrades and foster a culture of continuous innovation .” This approach not only
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