OPEN BANKING / DATA LAURA FRIEND
OPEN BANKING / DATA LAURA FRIEND
TITLE : UK ENTERPRISE LEAD COMPANY : AMPLITUDE
Laura Friend is the Enterprise Director at Amplitude . She has been with the company since 2021 , previously holding positions at Slack , MongoDB , Zendesk and Meltwater .
could really make life easier for a home or car buyer – simplifying and smoothing the path .”
It is in this way that the future of Open Banking may not even truly be Open Banking . Well , it will , but ‘ banking ’ could be part of a much wider ecosystem of interconnected services that streamline a consumer ’ s products , services and applications into one .
“ We ’ re moving away from just Open Banking to open finance and smart data ,” says Willaert . Open finance will , and already does , enable companies of all kinds to offer Banking-as-a-Service ( BaaS ) capabilities and platform banking .
“ This is where banks integrate products and services from the larger financial ecosystem into their offerings to enrich the user experience ,” notes Mhenni .
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