FinTech Magazine June 2024 | Page 58

Educating financial institutions on digital assets Indeed , it ’ s the ability Amberdata has to educate the industry on the value of digital assets by presenting data in a simple , digestible way that makes its services so attractive for FIs .
The company ’ s role as an industry educator is something Tongtong and her team take seriously too .
“ Digital assets can be very intimidating for some people ,” she says . “ It ’ s a new technology with many different binary codes , and it can be a lot for industry players to get their head around . That ’ s why we recently launched our market intelligence platform , AmberLens , containing many useful tools and insights .”
Amberdata has been able to take advantage of its seven years in operation , and the data it has gathered in that time to create such a platform . The timing of AmberLens ’ launch couldn ’ t have been better , either .
Digital assets trading has seen a spike in interest following the US Securities and Exchange Commission ’ s approval of spot Bitcoin-ETFs in early 2024 – and as more traders and investors look to crypto as a viable option , more financial institutions are looking to adopt digital assets as part of their offering .
This widens the pool of potential clients for Amberdata , and with the launch of AmberLens , platform users can access a dashboard of the inflow and outflow of all spot Bitcoin ETFs .
“ The platform ’ s institutional grade metrics and insights not only cover Bitcoin ETFs but also stablecoin analytics for different Bitcoin market indicators , as well as insights for realworld assets on-chain ,” says Tongtong .
58 June 2024